prepared by HKUAA
Online Registration
10 Aug 2024
Countries in Pictures – Travel Talk Series – A Rendezvous with Guizhou (貴州邂逅) by Mr. Vincent WONG
Click here for details
27 Jul 2024
Popular Science Series – Paleontology in Pictures by Mr. Vincent WONG
Click here for details
18 Jun 2024
Breakfast@Central - China’s Balancing Act: Regulating Big Tech vs Promoting Growth
Click here for details
15 Jun 2024
New Graduates Welcome Party and HKU Alumni Prize Presentation on 15 June 2024 (Sat)
Click here for details
1 Jun 2024
[FULL] HKUAA Guided Tour for the Exhibition Eternity in Transience at Tai Kwun
by HKUAA Green and Culture Group
Click here for details
1 Jun 2024
[FULL] HKUAA Music Talk & Lunch on 1 June 2024
Click here for details
29 May 2024
Karaoke Party and Alumni Get-together by Professional Alumni Group
Click here for details
11 May 2024
Countries in Pictures – Travel Talk Series – PALAU by Mr. Vincent WONG
Click here for details
Hong Kong University Alumni Association

FULL - HKUAA Professional Webinar: from Dr. Royce Yuen JP 袁文俊博士 太平紳士 (1 Dec 2021, Wed Evening)

(FULL) HKUAA Professional Webinar: “Decoding the secrets behind the success and failure of branding” (破解品牌成功與失敗背後的秘密by Dr. Royce Yuen, JP 袁文俊博士 太平紳士 (1 December 2021, Wednesday Evening)

品牌的演變、數字的革命、技術的進步、不斷變化的消費者行為以及COVID-19流感大流行等因素顛覆了整體營銷格局,品牌如何解碼重塑? 不同行業如何改造品牌的結構和整體框架,培養強勢品牌? 以便企業在不斷變化的運營環境中保持競爭力。這個研討會讓參與者從不同的角度全面了解品牌發展。

Speaker: Dr Royce Yuen, JP (CEO of MaLogic | Brand enthusiast | Marketing Professor)

Dr. Royce Yuen is the author of "Decoding Branding", a book that explains the evolution of branding.

He is the Co-Founder and Co-CEO of MaLogic, a new breed of consulting firm offering business solutions by integrating brand strategy, research insights and big data analytics.

He was the former Chairman of Ogilvy S. China and HK as well as the Chairman of HK4As.

Royce is a Professor of Practice and has been lecturing MBA across China and HK for two decades.

He was a Council Member of the HK Trade Development Council and HK Academy for Performing Arts. Royce was also the Vice-Chairman of Plan International HK for 10 years, an NGO focusing on serving underprivileged children around the world.

He is now serving as an Advisory Committee Member for art development and an Advisor to Our Hong Kong Foundation, a leading non-profit and non-governmental organization dedicated to promoting Hong Kong’s long-term interests and sustainable development by drawing upon Hong Kong’s unique advantages.

Royce was conferred Honorary University Fellowship by the HK PolyU, awarded Scholar Marketer of the Year plus Honorary Fellow by the HK Institute of Marketing, and appointed Justice of The Peace by the HKSAR.

Linkedin: Dr. Royce Yuen| LinkedIn

Dr. Royce Yuen | HKU MBA

Dr. Royce YUEN, JP | Our Hong Kong Foundation (

Date: 1 December 2021 (Wednesday Evening)

Log-in Waiting: from 7:00 pm

Webinar Time: 7:30 pm - 8:30 pm (ONE hour)

Language: Cantonese supplemented with English

Venue: Zoom Webinar
Quota: 90
Charge: Free
(This webinar is free of charge and prior registration is required. Priority will be given to HKUAA members)

Registration - Closed

Registration will be closed one day before the event or when the event is full. A Zoom link for joining the webinar will be sent to successful registrants by email.

For enquiry, please contact Mr. Michael Chow at or on 2522 6113.


back to previous


Home | About Us | Upcoming Events | Past Events | Facilities | Membership Benefit | Unsubscribe |

ROOM 101, 1/F., Yip Fung Building, 2 D'Aguilar Street, Central, Hong Kong
Tel: (852)2522 7968 Fax: (852)25232660 For inquiry, please contact us
Copyright © 1996 - 2024. All Rights Reserved